Here are several campaign ideas tailored to your audience:
1. "Tab Bankruptcy" Campaign
Create content around the pain of managing 15+ AI chat tabs. Show a before/after: chaotic browser vs. clean BetterGPT workspace. This resonates because every power user has experienced tab overload.
2. "Lost Conversations" Series
Short-form content (Twitter/LinkedIn) showing the frustration of losing a great AI response because you can't find which chat it was in. Position BetterGPT's search and organisation as the solution.
3. Developer Testimonial Program
Developers are your strongest early adopters. Create a "Built with BetterGPT" showcase where developers share how they use the workspace for coding projects — comparing models, saving prompts, organising by project.
4. "Model Showdown" Content
Leverage your multi-model support. Run weekly comparisons: "We asked GPT-5.4, Claude, and Gemini the same question. Here's what happened." This naturally demonstrates why having all models in one workspace matters.
5. Productivity Calculator
Build an interactive tool: "How much time do you waste switching between AI tools?" Input their usage patterns, output time saved with BetterGPT. Use the result as a lead capture moment.